Honors Theses
Date of Award
5-2025
Document Type
Undergraduate Thesis
Degree Name
BS
Department
Marketing and Quantitative Methods
Faculty Mentor
Jennifer C. Zoghby
Advisor(s)
Kerry Cohen, Shana Jordan
Abstract
Non-profit organizations depend on the support of their donors and volunteers to make an impact on their community. By analyzing the current efforts and strategies of Gulf Coast non-profit organizations, we can understand the most effective digital communication and marketing methods. This project’s primary research question is the need for funding, volunteerism, and community awareness for non-profit organizations. Unlike consumerism, when it comes to this type of donation or volunteerism, it is often not a tangible benefit. Non-profit organizations do not need to be left in obsolete marketing practices. This research uses an online form surveying organizations’ methods, strategies, and investments for websites and social media. Additionally, organizations’ annual reports provide insight into volunteerism and donations to consider the current condition of digital communications through a sample of Gulf Coast Organizations.
Recommended Citation
Bell, Marion, "Digital Marketing and Communications for Non-Profit Organizations on the Gulf Coast" (2025). Honors Theses. 116.
https://jagworks.southalabama.edu/honors_college_theses/116
Included in
Advertising and Promotion Management Commons, Marketing Commons, Nonprofit Administration and Management Commons, Other Business Commons
Comments
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