Title

Marx Library Live: Increasing Student Engagement Using Social Media

Document Type

Conference Proceeding

Publication Title

Library Futures: Community Catalysts

Abstract

Live streaming platforms such as Instagram Live, which allows users to view and interact with broadcasts, have become increasingly popular with students. Our library determined live streaming could improve student familiarity with library services, so two librarians started a broadcast called Marx Library Live. Episodes answer recurring reference questions, the librarians are unscripted and personable to dispel students’ anxiety about seeking help, and students ask questions through comments, providing another point of contact.

Publication Date

10-3-2019

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