Marx Library Live: Increasing Student Engagement Using Social Media
Library Futures: Community Catalysts
Live streaming platforms such as Instagram Live, which allows users to view and interact with broadcasts, have become increasingly popular with students. Our library determined live streaming could improve student familiarity with library services, so two librarians started a broadcast called Marx Library Live. Episodes answer recurring reference questions, the librarians are unscripted and personable to dispel students’ anxiety about seeking help, and students ask questions through comments, providing another point of contact.
Ard, Stephanie Evers and Shepard, Elizabeth Rugan, "Marx Library Live: Increasing Student Engagement Using Social Media" (2019). University Faculty and Staff Publications. 24.