Theses and Dissertations

Date of Award


Document Type


Degree Name



Business Administration

Committee Chair

William Gillis, Ph.D.


Monetary incentives are widely known to help motivate employees. Mostly these monetary incentives are used to increase the effort of the employees to attain the goals of the firm. Attaining firm goals will increase revenues, profits, market share, and similarly valued outcomes. These monetary incentives are often a gamble for the firm as there is no direct method to show the impact monetary incentives will have on goal attainment. Other variables come into play when monetary incentives are used. Employee loyalty, locus of control, and dishonest behavior are three that were researched. Employee loyalty can help the firm attain goals when employees feel a connection to the firm and value the firm for their own wants and achievements. Employee loyalty was investigated to show if employee loyalty influences goal attainment when monetary incentives are involved. The research showed that monetary incentives are not as important to loyal employees. Locus of control also influences goal attainment. This effect is solely based on the level of locus of control of the employee and was related directly to goal attainment. Employee dishonesty was investigated to see the influence monetary incentives have on dishonest behavior and how that dishonest behavior affects goal attainment. All three of these variables were examined to see how much effect they have on goal attainment and, more importantly, how valuable employee loyalty is to the firm.