Marx Library Live: Increasing Student Engagement with Library Resources Using Social Media
Mid-South Educational Research Association
Students’ use of social media has extended beyond chatting with friends or uploading funny pictures. They now use platforms such as Facebook, Instagram, and Snapchat to collaborate on projects and engage with classmates, faculty, and university organizations. Especially popular are live streaming platforms such as Facebook Live, which allows users to view a live broadcast and interact through comments, likes, and reactions. The University of South Alabama’s Marx Library determined that live streaming could improve student familiarity with the library’s services, and in August 2017, two Reference librarians started a weekly Facebook Live broadcast called Marx Library LIVE.
Ard, Stephanie Evers and Shepard, Elizabeth Rugan, "Marx Library Live: Increasing Student Engagement with Library Resources Using Social Media" (2018). University Faculty and Staff Publications. 13.