Digital Marketing and Communications for Non-Profit Organizations on the Gulf Coast

Authors

Marion Bell, University of South AlabamaFollow

Files

Description

Non-profit organizations play a vital role in the social and economic conditions of South Alabama and the surrounding areas. From providing essential social services to fostering cultural enrichment to supplying disaster relief efforts, these organizations equip society to care for our communities and encourage our economy. In an increasingly digital world, digital marketing and communication strategies give non-profit organizations the ability to communicate their mission, engage with stakeholders, and mobilize resources. This study aims to identify the current digital marketing strategies for Gulf Coast non-profit organizations.

Publication Date

5-2025

City

Mobile

Disciplines

Advertising and Promotion Management | Communication Technology and New Media | Management Information Systems | Nonprofit Administration and Management | Nonprofit Studies

Recommended Citation

Bell, Marion, "Digital Marketing and Communications for Non-Profit Organizations on the Gulf Coast" (2025). Poster Presentations. 47.
https://jagworks.southalabama.edu/honors_college_posters/47