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Abstract

This study explores the reasons behind unwavering support for a team by sports fans, guided by the theory of moral disengagement. It specifically examines fan  identity in the context of a major university scandal. Data was collected from 125  participants to gauge their response to the scandal and analyzed using regression. The  results uncover the differences in perceptions and coping strategies towards universities affected by major scandals and provide insights on how fan loyalty can mitigate the impact of such scandals on universities and their athletic organizations.

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