Abstract
This study explores the reasons behind unwavering support for a team by sports fans, guided by the theory of moral disengagement. It specifically examines fan identity in the context of a major university scandal. Data was collected from 125 participants to gauge their response to the scandal and analyzed using regression. The results uncover the differences in perceptions and coping strategies towards universities affected by major scandals and provide insights on how fan loyalty can mitigate the impact of such scandals on universities and their athletic organizations.
Recommended Citation
Brown, Katie M.; Brown, Sarah M.; Brown, W. Eric; Brison, Natasha T.; and Pickett, Andrew C.
(2025)
"Unveiling the Aftermath: Analyzing Moral Reasoning in the Wake of the Michigan State and Larry Nassar Scandal,"
Journal of Sport Behavior: Vol. 48:
No.
1, Article 1.
Available at:
https://jagworks.southalabama.edu/journalofsportbehavior/vol48/iss1/1