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Abstract

The current study examined attendance constraints to Division III college basketball, with an additional focus on spectator differences by life stage, as well as between men’s and women’s basketball. Survey data were collected through a survey which included 17 variables, where 488 individuals from across America participated. A multiple linear regression indicated the variables of aesthetics, no interest from others, personal commitments, and financial cost significantly constrained attendance. Further, the 2x2 MANCOVA indicated significant main effects where aesthetics and no interest from others constrained attendance to women’s basketball at a higher level than men’s basketball. Additionally, there was a significant main effect by life stage between emerging adults (i.e., 25 and under) and adults (i.e., 26 and older), where differences existed on eight variables (i.e., lack of success, lack of someone to attend with me, leisure sport activities, leisure alternatives, watching sport entertainment, attending sport entertainment, personal commitments, and game broadcast). This research expands the literature on attendance constraints, particularly by spectator life stage differences, as well as by considering both men’s basketball and women’s basketball. Additionally, the findings should be useful to practitioners in Division III, who often have limited time and fewer resources than their athletic counterparts in higher sporting levels.

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