Theses and Dissertations
Date of Award
5-2024
Document Type
Dissertation
Degree Name
Ph.D.
Department
Business Administration
Committee Chair
Matthew C. Howard
Advisor(s)
Al Chow, Joe Hair
Abstract
With more connected devices on earth than there are people, Internet of Things (IoT) is arguably just as innovative as the original introduction of the Internet. Though much of the research on technology acceptance and adoption has been conducted in organizational settings, the consumer use of IoT technologies, such as smart devices, is becoming a fertile field of research. The merger of these research streams is especially relevant from a societal perspective as smart devices become more embedded in consumer’s daily lives, particularly with the introduction of the “meta verse.” While original technology acceptance research is limited to two system-specific characteristics (usefulness and ease-of-use), this study seeks to extend this foundation with the effects of privacy concerns (risk) and brand trust (trust) on user adoption of smart devices. Further, this analysis views antecedents on three different dimensions: (1) individual-specific, (2) company/brand-specific, and (3) system-specific characteristics.
Recommended Citation
Loes, Marianne C., "Examining Outcomes of Privacy Risk and Brand Trust on the Adoption of Consumer Smart Devices" (2024). Theses and Dissertations. 194.
https://jagworks.southalabama.edu/theses_diss/194
Included in
Information Security Commons, Other Computer Sciences Commons, Technology and Innovation Commons